1st January, 2025
The Story of Xiaohongshu
Xiaohongshu started as a community for sharing overseas shopping tips in 2013.
It evolved into a major e-commerce platform by 2014, blending social media and online shopping.
The platform's ownership includes founders, initial investors, and major stakeholders.
Influencer marketing is a big part of Xiaohongshu's business model, driving most of its revenue.